Securing critical healthcare data in hard-to-reach Northern Ontario communities.
Northern Ontario is vast. Traditional outreach is expensive and too reliant on who's walking in the door. The client needed data from a specific, tight-knit family health community.
We didn't just spray ads. We engineered the creative to set expectations before the click. By pre-qualifying the audience with honest copy, we ensured that users who clicked were ready to respond.
33% of the people who clicked completed a survey, a rate that's unheard of in cold traffic surveys. And because we were targeting their audience digitally we delivered 5X the historical response volume for a fraction of the cost.
"The response rates we get with Doppio blow our clients minds, and blow our competition out of the water."